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deeve007:

--- Quote ---You make some pretty categorical statements Dave. I wonder what your source of information is?
--- End quote ---
10 year's experience, dozens and dozens of usability testing sessions for some fairly major clients, semiotics studies and reports.

No harm having strong opinions if they're conveyed logically and with experience behind them. Which doesn't automatically mean they're the only answer, just that they have some validity.

I'm glad the results have been positive, kudos to you. I still stand by my comments, even if I would preferred to have written them a little differently and not quite so harshly. ;)  Still believe that with a liquid design and a very dense page logo does not work as well on the far right as it would top left (where the eye first travels). A semiotic breakdown of the page would illustrate this well. There are also other just as effective ways for good search engine listing than a text-dense front page. "Marketing expert" can often be an oxymoron I've found (and this is coming from someone with a marketing degree!). The client's improved results could have been even better perhaps... though we'll never know of course. ;)

But as with anything, there are always exceptions to the "rules", I just prefer to bank on the rules when there's no definitive answer. That way, when things don't quite work as planned (which will always happen sometime) at least I can justify to the client why it was done in the first place, thereby justifying their investment.

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